5 Social Media Marketing ‘Fails’ to Avoid
Social media marketing is the new “it” thing that all agencies and companies are getting into. In a way it represents the future of marketing in general, because social media is going to remain a very important part of our lives after all. However, the nascent nature of this marketing style has resulted in a lot of people failing to understand some of the subtle nuances behind social media marketing. Here are some mistakes that you should avoid making if you want your social media marketing campaign to be as successful as possible.
The first mistake that a lot of people tend to make is that they automate everything. While it is true that social media marketing relies a lot on algorithms, it is also true that social media users prefer a human touch. If you want your marketing campaign to be truly successful you are going to have to add that human touch, otherwise no one is going to respond to your posts. Automated posts can only get you so far.
Another common mistake is when a business creates a social media profile, usually so that they can get in on the proverbial game, and then end up forgetting to update it as regularly as they should. While it is true that a business should have a profile on as many social media platforms as possible, it is also important to note that not having a social media account is a lot better than having one and not updating it. An empty account reflects poorly on a business, so if you want to be able to make the most of your marketing campaign you need to only open those accounts that you would be regularly updating. This way you would be able to avoid awkward situations where people would find your accounts only to see that they are devoid of posts.
You should also avoid treating social media marketing like other kinds of marketing. With other kinds of marketing you need to always be on the hunt for a sale, but with social media you are going to have to take a much more nuanced approach. You will have to make posts that engage with your audience, create content that is not just trying to sell them something but is trying to connect with them instead. Always trying to make a sale on social media would result in the alienation of your followers. You should also avoid tagging people in older posts. Reposts are considered faux pas in the world of social media. Avoid them at all costs.
Finally, it is important that you remain nonpartisan on your social media accounts. You might have certain religious or political beliefs but your business should remain neutral if you want it to be as successful as possible. Don’t post anything biased towards any side. Doing so could alienate people that would have otherwise contributed to your revenue stream.